HELPING HOSPITALITY, FOOD & BEVERAGE AND DESIGN-FIRST LIFESTYLE BRANDS SHOW UP WITH FOCUS, CLARITY AND CONFIDENCE.

Logo of First Chair Creative featuring a stylized "1" in the center with blue text.
Man in a suit standing on a blurred city street, smiling at the camera.

JASON B. COHEN
Founder & Creative Director

I’ve spent the past three decades helping brands find clarity, build presence and move with purpose. After leading agency and in-house teams, I launched First Chair Creative to work more directly with founders, marketers and creative leads who want smart, high-impact work without the layers.

My background spans hospitality, lifestyle, and premium brands, but the approach is always the same: clear thinking, strong creative and collaboration that builds consensus and looks amazing.

Based in the NYC Metro area. Partnering with clients across the country and beyond.

  • Jason B. Cohen – Founder & Creative Director

    STARTED IN NYC AGENCIES
    Began as a designer and creative thinker at The O Group, eventually becoming Chief Creative Officer, guiding brand projects for global luxury, fashion, spirits and hospitality brands.

    GREW WITH SUBSTANCE AND STYLE
    Led work across identity, packaging and campaigns for names like Belvedere, The Pierre Hotel and Lacoste, bringing strategic clarity and standout design to every touchpoint.

    STEERED IN-HOUSE CREATIVE FOR GLOBAL & GROWING BRANDS
    Held senior roles at Marriott International, Hill Country Hospitality and A&MPLIFY shaping brands, campaigns and experiences built to connect with guests and customers.

    LAUNCHED FIRST CHAIR CREATIVE
    A design-first studio for businesses that treat branding as essential. Strategic by design. Grounded in experience. Created to make a meaningful impact.

  • Some clients need a complete brand identity. Others need a trusted lead for campaigns, websites, packaging or content. Some just know they need to make a change.

    Every project starts with research to understand goals, audience and background.

    From there, we develop strategic creative that aligns with who you are and who you want to be.

  • People and brands that treat creative as a business tool, not a box to check.

    Collaborators who are engaged, decisive and ready to do what it takes to stand out for the right reasons.

    Teams who value clarity, understand the power of good design and want to build something with purpose.

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