Brand identity, menu system and launch materials for Ai Fiori at The Langham New York.

Ai Fiori

Ai Fiori needed an identity that could live comfortably inside a luxury hotel while standing on its own in New York’s competitive restaurant scene. The work began with broad concept exploration and developed into a refined identity system built around elegance, restraint and a subtle floral language. The final system balanced fine-dining polish with softer decorative details: a monogram, custom menu applications, modified vintage floral patterns and signage that gave the restaurant a distinct presence at street level and within the hotel.

Brand / Client
Ai Fiori / The Langham
Category
Hotels, Restaurants & Retail
Context
The O Group
Role
Creative direction, concept development, design direction and execution direction
Services
Brand Identity, Creative Direction, Design Direction, Menu Design, Print Collateral, Signage, Launch Materials
Collaborator
Ken Rothermich, design
Illustration / Pattern
Modified vintage floral patterns

Ai Fiori wordmark with a brown monogram intertwined with green leaves.
Ai Fiori exterior restaurant sign with raised metallic lettering and a floral monogram.
Ai Fiori monogram and wordmark on glass, with diners and flowers visible behind it.

The menu system was featured by UnderConsideration’s Art of the Menu.

Gold botanical pattern on turquoise from the Ai Fiori identity system.
Gold floral branches on yellow from the Ai Fiori identity system.
Gold ornamental floral pattern on red from the Ai Fiori identity system.
Ai Fiori brown menu covers with black spines and colored accent bands.
Open Ai Fiori breakfast menu with turquoise borders and botanical illustrations.
Open Ai Fiori dessert-wine and digestif menu with a yellow border and botanical illustration.
Ai Fiori stationery and business cards in brown, red, yellow and cream with gold botanical details.
Ai Fiori gift-card packaging with a brown sleeve, red floral insert and gold card holder.
Ai Fiori matchbox with a brown branded sleeve and red-and-gold patterned tray.
Round Ai Fiori coasters featuring a gold floral pattern and monogram on brown.
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