Naming, Logo Design And Creative Direction For A Hill Country × Lord Hobo Beer Collaboration.
boot bar lager
Boot Bar Lager was created as part of a collaboration between Hill Country Barbecue Market and Lord Hobo Brewing Co. The name tied the beer directly to Hill Country’s bar culture while giving the lager an identity that felt casual, energetic and built for a good time.
The visual direction drew from vintage country-music posters and the unmistakable shape of a cowboy boot. Bold condensed lettering, warm color and a slightly rough-edged composition gave the can the immediacy of a concert handbill while keeping the collaboration partners visible.
Brand / Client
Boot Bar Lager / Hill Country Barbecue Market × Lord Hobo Brewing Co.
Category
Packaged Goods, Wine & Spirits
Context
First Chair Creative
Role
Naming, hands-on logo design, creative direction and design direction
Services
Naming, Logo Design, Creative Direction, Design Direction, Packaging Direction, Brand Collaboration
Production artwork and illustration
Lord Hobo Brewing Co. in-house team
Brewing and production
Lord Hobo Brewing Co.
The project moved from naming and an original hand-built logo concept into a commercially produced beer.
First Chair established the core identity and directed the package, while Lord Hobo’s in-house team developed the illustration, final production artwork and finished can.
