Chandon’s holiday platform needed to bring its playful-chic positioning to life in a way that felt festive, social and giftable without becoming overly formal. The Rebecca Minkoff collaboration gave the brand a fashion-forward partner and a clear opportunity to connect with millennial consumers through packaging, retail and on-premise experiences.

The work translated Chandon’s social energy into a limited-edition bottle system built around pattern, metallic accents, seasonal color and an irreverent holiday voice. The campaign platform, Merry Whatever, made the bottle feel less like traditional holiday packaging and more like an invitation to celebrate on your own terms.