Brand identity and launch campaign for a new men’s luxury retail concept.
Kiyume
Kiyume was created as a new men’s luxury retail concept built around an unmet need: a more curated, discovery-driven destination for jewelry, accessories and distinctive objects.
The brand centered on the idea of a “Design Collection”—an ever-changing selection defined by craft, materials and backstory rather than conventional designer labels. A bold, clean and masculine identity brought that point of view to life across the retail experience and launch campaign, giving customers a reason to return and discover what was new.
Brand / Client
Kiyume / Marie Helene Reinhold
Category
Hotels, Restaurants & Retail
Context
The O Group
Role
Creative direction and design direction
Services
Brand Development, Brand Identity, Packaging Design, Launch Campaign, Advertising, Photography Direction, Signage
Photography
Mark Loader
The system extended across identity, packaging, dimensional store signage, launch photography and advertising.
The campaign introduced Kiyume as an ever-changing collection of special and limited-edition finds for men who value design, originality and objects with a story.
