At the heart of Midtown Manhattan, Measure was created to offer an elevated but approachable dining and cocktail experience inside Langham Place. Drawing inspiration from the language of music, the brand identity is grounded in composition and pattern – classic, sophisticated, and quietly dynamic.

From logo and menus to coasters, collateral, and a responsive website, every detail was designed to reflect the energy of the space: modern, smart, and always in tune with its audience. A tailored mix of design, photography, and storytelling helped define the Measure experience – harmonizing New York sophistication with warmth and rhythm.