Built on the momentum and acclaim of Arturo’s Osteria, Razza Pizza Artigianale was conceived as a new breed of restaurant rooted in craft, quality and a more elevated point of view. As Creative Director, I led the team that developed the brand and visual identity system, a distinctive presence that carried through from the street to the table.

Simple, bold and grounded, the identity balances warmth with confidence. From the logotype and signage to menus, stationery, and other guest-facing touchpoints, the system was designed to feel considered, honest and as carefully handmade as the experience itself.