BRANDING AND CREATIVE FOR HOSPITALITY, FOOD & BEVERAGE AND DESIGN-FIRST LIFESTYLE BRANDS

Blue FCC letters with white cursive text overlay on transparent background.
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Snow-covered mountain range representing clarity and confidence in restaurant and hotel branding by First Chair Creative.
A laptop displaying a presentation slide with a yellow and blue color scheme on an orange background. The slide features the text 'A&MPLIFY by Alvarez & Marsal' along with phrases such as 'Design Led,' 'Positive Growth,' and 'Analytics Powered.' The
Platter of smoked barbecue meats with sliced bread, pickles, and onions on a white plate.
A person wearing a white shirt and a brown apron with a minimalistic logo design, standing indoors with blurred greenery in the background.
Five salted pretzel baguettes on a wooden board with a brown background.
Crowd waiting outside Hill Country Barbecue Market with signage and visible menu options.
Four smartphones displaying a restaurant reservation app interface with various screens showing account loading, available restaurants, reservation details, and a calendar.
Person seasoning a rack of pork ribs on a wooden cutting board, with wood chips and a seasoning container nearby, on a wooden table.

WORKING TOGETHER
Focused packages, from brand audits and website refreshes to launch creative and ongoing support.

  • THE FIRST IMPRESSION SPRINT

    A focused brand audit and creative direction sprint to show what’s working, what’s off and what to fix first.
    Starting at $2500

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  • THE FRONT-OF-HOUSE FIX

    Menus, signage and customer-facing design systems that make the brand feel more consistent, polished and ready for guests.
    Starting at $1500

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  • THE WEBSITE RESET

    A high-impact Squarespace or BentoBox refresh that improves brand feel, clarity and usability without rebuilding from scratch.
    Starting at $3500

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  • THE LAUNCH KIT

    Creative direction and design for a new product, offering, event or brand extension that needs to look real and market-ready.
    Starting at $3500

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  • THE IN-HOUSE CREATIVE DIRECTOR

    Ongoing senior creative support for brands that need sharper thinking and stronger execution without hiring full-time.
    Starting at $2500/month

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  • NOT SURE WHERE TO START? LET’S SEE IF THERE’S A FIT.

    CONTACT FIRST CHAIR
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CLIENTS & COLLABORATORS

Logo for A&mplify by Alvarez & Marsal, featuring stylized letter 'A' and text.
A black star with a guitar neck and headstock hanging above it, and the words "HILL COUNTRY" written below the star.
Black and white logo for Lord Hobo Brewing Co featuring a crown and the text 'LHB Co' with the full company name underneath.
Logo for London Jewelers with the text since 1926.
Logo for Pat LaFrieda Meat Purveyors with their name in cursive and a phrase underneath in uppercase.
Decorative black and white design with a crown at the top, floral elements, and the text 'Pg. 2 MEDIA' in the center and bottom.

@FIRSTCHAIR.CREATIVE

View fullsize Cold beer. No agenda. Exactly right. 📍Japan
View fullsize Consistency builds trust. You feel it before you notice it. BTW Eat this.📍@nisekovillage Japan
View fullsize Atmosphere isn’t decoration → it’s a system working quietly. 📍@bar_gyu Niseko
View fullsize When something (matcha souffle pancake) is done this well → the brand shines quietly. That’s the point. Thank you @ahappypancake_official 📍Kyoto
View fullsize Graphic design works best when it doesn’t explain itself. You either feel it or you don’t. 📍Japan
View fullsize Luxury isn’t volume → it’s control. Every detail knows its role. 📍Kyoto
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