Serving on Tennis’ Biggest Stage

When Hill Country Barbecue brought Central Texas flavor to the US Open, they needed more than great food to stand out. First Chair Creative developed the event branding, signage, and promotional assets that helped Hill Country cut through the noise of a crowded Food Village filled with national names.

From large-scale flag mounts and point-of-sale displays to email graphics and social promos, every touchpoint captured Hill Country’s authentic brand voice while connecting with a global sports audience. The result was steady lines, social buzz and a strong brand presence in one of the most competitive food + beverage environments in the country.