Belle Mont Farm
Brand strategy and launch platform for a deeply sustainable luxury resort in St. Kitts.
Belle Mont Farm was a deeply sustainable luxury resort on the island of St. Kitts, created as part of the larger Kittitian Hill destination. The challenge was to build awareness for both an unfamiliar property and a lesser-known destination while giving discerning travelers a compelling reason to visit.
The positioning—an organic farm with guesthouses planted within—reframed Caribbean luxury around discovery, nature and personal enrichment. The resulting strategy and creative system extended across brand development, advertising, digital, partnerships and an integrated activation plan designed to bring the experience of Belle Mont Farm closer to prospective guests.
Brand / Client
Belle Mont Farm / Belmont Resorts Ltd.
Category
Hotels, Restaurants & Retail
Context
The O Group
Role
Strategy, creative direction, campaign direction and activation direction
Services
Brand Strategy, Positioning, Creative Platform, Launch Strategy, Campaign Development, Advertising, Digital Strategy, Activation Planning
Collaborator
Jesse Gresham, design
THE LAUNCH STRATEGY WAS DESIGNED TO DELIVER THE CLOSEST THING TO BEING THERE THROUGH EVERY TOUCHPOINT. STORYTELLING, ADVERTISING, DIGITAL THINKING, PARTNERSHIPS AND EXPERIENTIAL CONCEPTS WERE ORGANIZED AROUND DISCOVERY, INVITATION AND SHARING.
