Global merchandising guidelines and travel-retail implementation for Belvedere Vodka.
Belvedere Vodka
Across a wide range of retail and on-premise environments, Belvedere required a global visual merchandising system capable of delivering consistency, visibility and unmistakable luxury cues. The work translated the brand’s core assets into practical merchandising guidelines for markets around the world.
The system organized logo usage, bottle visuals, tree and palace assets, type, materials, display formats, window concepts, shelf tools and on-premise applications into a clear global playbook.
Brand / Client
Belvedere Vodka
Category
Packaged Goods, Wine & Spirits
Context
The O Group
Role
Creative direction and design direction
Services
Brand Guidelines, Visual Merchandising, Retail Design, Environmental Graphics, On-Premise Design, Off-Premise Display, Creative Direction
Collaborators
Karin Satrom and Nick Schmitz, design
The system gave international markets a consistent way to express Belvedere across window displays, off-premise merchandising, on-premise environments, shelf tools and premium retail applications.
Charles de Gaulle airport in Paris was the first produced application of the broader merchandising system.
