Brand extension and digital product design for a hospitality rewards and experiences platform.

SkyPie

SkyPie gives restaurants and hospitality businesses a more flexible way to create and distribute digital perks, rewards and experiences. These “Slices” can be received, stored, redeemed or gifted, turning traditional loyalty offers into something more personal, social and shareable.

Working from original brand elements created by Turnstyle, First Chair Creative expanded the identity into a complete digital experience. The work established a consistent system across the consumer app, operator dashboard, website and supporting communications while making a complex product feel approachable and easy to use.

Brand / Client
SkyPie, LLC
Category
Hotels, Restaurants & Retail
Context
First Chair Creative
Role
Creative direction, digital product design, UI design, brand implementation and content development
Services
Brand Extension, Product Design, App UI, Dashboard UI, Website Design, User Flows, Content Development, App-Store Assets, AI-Assisted Imagery
UX strategy
Gary Mandel
Original brand identity
Turnstyle

SkyPie website on a laptop, introducing digital restaurant perks with colorful geometric branding and app-download links.
SkyPie operator setup page on a laptop, with fields for company details and the account owner’s profile.
SkyPie website features page on a laptop, explaining perk distribution, customer connections and recognition.

The operator side included tools for creating offers, managing perks and tracking activity.

SkyPie operator dashboard on a laptop in a restaurant kitchen, with Slice activity totals and a customer-management table.
SkyPie Slice Manager dashboard on a laptop, displaying a grid of restaurant perk cards and management controls.
SkyPie operator dashboard on a laptop with an Add Slice dialog for creating a restaurant perk.

The product design covered the full Slice journey, including discovery, account access, reward management, gifting, reservation requests, location selection, redemption codes and expiration rules.

SkyPie App Store listing on a handheld iPhone, showing the app icon and promotional interface previews.
SkyPie mobile app displaying available food and drink Slices with tabs for available, reserved and redeemed perks.
SkyPie mobile reservation interface with a date-picker calendar and controls to request a reservation or gift a Slice.
SkyPie mobile reservation confirmation with restaurant imagery, booking details, a location map and directions.

The broader system also extended into landing pages, emails, app-store assets and restaurant-specific imagery and content.

Three glasses of beer on a wooden tasting paddle in a warm restaurant setting, created for SkyPie content.
Source photograph of three empty tasting glasses on a wooden paddle at the Hill Country bar.
Yellowstone whiskey bottles and three filled tasting glasses on a wooden paddle, styled for SkyPie restaurant content.
Source photograph of Yellowstone whiskey bottles and empty tasting glasses at the Hill Country bar.
Margarita with a salted rim and lime wedge on a wooden bar, created for SkyPie restaurant content.
Four shot glasses on a wooden tasting paddle with citrus wedges, created for SkyPie restaurant content.
Hill Country brisket sandwich piled with sliced smoked meat and barbecue sauce, created for SkyPie restaurant content.
Restaurant spread of loaded nachos, wings, tacos, cocktails and beer, created for SkyPie content.
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