White Tea is one of Westin’s most recognizable sensory signatures. The opportunity was to give its packaging the same sense of care and distinction as the guest experience it represents.

At Marriott International, I led the refresh from initial concepts and moodboards through design exploration, refinement and final work. I worked shoulder to shoulder with the designers and closely with the brand owners, shaping the direction while staying involved in the details that made the system hold together.

The work balanced a more premium expression with the practical demands of a varied product range: clear product identification, fragrance storytelling and a consistent relationship to Westin. Across small amenities and larger bottles, the result brought greater clarity and cohesion to the White Tea experience.