As part of a larger F&B repositioning for The Pierre, a Taj Hotel, we developed the name, brand and visual identity for its signature restaurant. Our goal was to create a standalone dining destination with a refined, modern appeal that extended beyond hotel guests and into New York’s discerning culinary scene.

Confident yet approachable, the Perrine identity centers around a handwritten logotype that’s fluid, feminine and personal. Paired with warm tones and tactile materials, the brand evokes a sense of effortless charm and everyday elegance.