The assignment called for original seasonal campaigns for Finish Line’s lease-line windows and pedestal displays, all within Lacoste’s established brand world. Each direction used product, color, typography and graphic structure to command attention in a crowded retail environment while remaining unmistakably Lacoste.

The campaign system was produced across numerous Finish Line locations. Large-format window graphics worked together with pedestal displays to create a coordinated brand moment within the larger retail environment.